Minimize

Telephone: 01604 518121

Sempo Individual Member Logo 

Internet Marketing, SEO,

Social Media, Website Design,

Online Reputation Management...

 

 

 

WSI LOCAL ADWORKS™ display is an online display advertising solution that builds brand awareness where consumers are most likely to see it: on the Internet. Using advanced targeting techniques, we put your message in front of local consumers surfing popular websites.

And, WSI LOCAL ADWORKS™ display can lift your WSI LOCAL ADWORKS™ search results by up to 22%. That means more consumers will remember you when they are ready to buy.

What we do:

Build Your Brand

We increase your brand awareness by choosing the right mix of online media for your business objectives. Then we place your display ad on our network of premium websites, which reaches an estimated 90% of the UK online audience.

Remarket to Recapture Interest

We boost your campaign with remarketing, a powerful technology that remembers consumers who visit your website and then displays your ad on other media sites they visit. This technique creates top-of-mind awareness for your brand and helps bring consumers back to your site.

Track and Optimise

We track your campaign and provide online reports (available 24x7) that show you details on the impressions, website visits, and more, that you get from your ad. We then optimise your campaign by dynamically steering your budget to those sites that are the most cost-effective in bringing people to your website.

Online ads alone can boost brand awareness by 6%
Online ads alone can boost brand awareness by 6%
Source: Forrester Research

Did you know?

>> Shoppers use the web to compare local prices before leaving home to buy.

>> Consumers now search the web for businesses instead of looking through the phone book.

>> Web searches generate more in-store sales every day. 

>> The fastest way to increase sales is being found in local web searches.

>> Local web searches can drive more foot traffic to businesses than the phone book.

>> Prospects are trying to find your business on the web right now.

All of our internet business solutions are tailored to our clients' business needs and budget

WSI Excellence and Innovation - Wednesday, March 10, 2010

When asked to speak on PR, in front of my peers at the UK WSI Excellence and Innovation Conference in Birmingham this month  how could I refuse?

I have been an IC for 5 years now andmy business is very profitable and relies totally on referals to gain any new business. In fact, the last two years I have not had to do any other form of advertising at all, and I have a very healthy recurring monthly income.

I knew I had to pull something special out of the bag for this one and sat down with my action plan to create my presentation.

Thinking about PR (Public Relations) I looked at the history, and discovered a man called Pulilius Syrus who was around in 85BC. He was a slave brought over from Syria who managed to win his freedom and education simply by being what his master wanted, when he wanted it. So, he used his relationship with his public to his advantage.

I also knew I needed to understand the difference between advertising and PR. The difference being that advertising you organise, and you showcase yourself (paid or unpaid). However, the thing that gives PR its power is that it is third party endorsement, in other words pr is all about testimonials from other people.  It can open new doors, it can attract high quality employees, and if you are more reputable, you are more valubale too, and so you can increase your prices.

I felt that the first step in using PR is to actually identify who your Publics are.

Most people would of course list Suspects, Prospects and Customers. However, to engage in an all round PR campaign, the big players would always include their suppliers, employees and colleagues, the local community and also potential investors too. After all there is no point in having a great reputation with your clients if an ex employee could ruin that in one swipe.

Once you have identified who your publics are, then you need to identify how you will be engaging with them:

SPONSORSHIP

In my own business, I am very happy to sponsor local community projects and have created a few websites that have really helped  children in the Overstone, Northampton area. These websites cost me mainly time, but the income that has been generated as a direct result is immense. These free websites have generated thousands of pounds for my own business, along with a great reputation and some feel good factor as well. The direct advertising I also get from this can also be measured in thousands as well.

NETWORKING AND PUBLIC SPEAKING

Of course WSI heavily endorse networking as a great way to bring in new business. I would totally agree, networking builds relationships and trust that cannot be achieved with other forms of marketing. Sometimes networking can be difficult, saying the same thing over and over again to the same people. When I was talking with people at the conference, it also transpired that even after months of networking, sometimes the other members of their networking groups still did not understand fullly what WSI do.  I run my own networking group, which has really enhanced my credibility in the local Northamptonshire area, so I get the opportunity to speak about my subject whenever I want, but I knew that for some people public speaking is not a natural thing to do, and also we just get a little stale now and then. With this in mind, out came some red feather boas!

I asked the audience to identify keywords that these boas brought to mind and asked Ron McArthur if he would not mind writing these down.

With these key words, I asked Ron to produce a 60 seconds elevator speech. Keywords included Can Can, Moulin Rouge and Dead Bird amongst others, luckily he was up for the challenge.

Yes, this was a bit of fun, but what I was also trying to do was to teach that a 60 seconds can be interesting, and that although I used a feather boa (only for the fact that I knew I could get Ron to dress up a bit later!) you can use other props that are perhaps more appealing to your target audience, and use analogies to explain what we do in terms your potential customers can understand. For example, you can use a car analogy for an Auto dealership, or a chocolate analogy for a sweet shop (if of course you have not eaten the chocolate before you see your prospect!).

NEW MEDIA

Of course, not all of us are lucky enough to be able to get on the TV or Radio for free, but I showed the audience how you can use someone elses publicity on new media to your own advantage. When I got a call from Channel 4 TV, I was a little suprised, they had seen my profile on a web directory, knew I run two businesses and had children, and invited me to particiapte in "Wife Swap". It was not for me, flattered as I was, but i did put them in touch with other ladies, which apparently did the trick. So when they needed someone to revamp a garden for their "Property Ladder" programme, I chased a few leads. So whilst my landscaping company was working on property Ladder, I was building him a new website!

Furthermore, we optimised a video for Mo Shapiro, an International Speaker who also teaches presentation skills. She had been on TV talking about Body Language, and how Jose Mourhino would possibly not take on the role as England Manager (she was right of course). We popped this on Youtube, whacked on some simple optimisation, and a week later, at my networking meeting, she announced to the group that she had been asked to appear on a TV series, all thanks to our optimisation skills. I gained 4 orders worth thousands as a direct result from that verbal testimonial. Third Party Endorsement at it's best.

PRESS AND PRESS RELEASES

This is something we can use in our business, but also in our clients businesses. An online press release is a great way to build on your reputation, by adding credibility, and also by adding backlinks to your own website. After speaking with a journalist, I knew what they were looking for; Feel Good Factor, First Hand Knowledge or Funny.

I applied this to a company who had contracted me to help them increase their online sales. We first started with general website optimisation, which worked a treat, the company then doubled their monthly spend with me, and we incorporated some time on Press releases. The company had created an atlas aimed at the Saudi Arabian market, and so a press release regarding its launch was put online. A week later, my client had signed a deal with a company to create a new atlas, called Earth. Again, a press release was sent out, and my client got anopther phone call. This time from David Bellamy, who wanted to work with my client to develop and promote the book. The book was launched, another press release, and my client has been on Local radio, Local TV, Local newspapers, National Newspapers, BBC news and even Blue Peter!

When I tell this story, by way of a case study, you can imagine how easy it is to sell my services.

FREE ADVICE

For me, this one is so easy to do, as I love to help other people. I also give my time to give free advice for Business Link as a New Business Start Up Mentor. They gave me full training, and put me in front of new business owners as their expert. They also encouraged me to apply to be on the EMDA brokerage, and I have a 5 start rating (as good as it gets!). Furthermore, Business Link allow me to go free to their business exhibitions and speak in the "Expert Corner". Imagine how much business this generates!

To finish, I told the story of a young man called Bob (Bob is not his real name) and how PR helped him.

Bob is 24 years old and has around 4 physical and mental disabilities. He runs a very successful business that started only a few months ago. He had a few very serious problems with his reputation, and I needed to get him to think about that and how he could reduce the damage. We discussed PR. That afternoon, he secured a slot on the radio and an article in the local newspaper. This resulted in endless phone call,  another 8 new employees being recruited and his turnover tripled.

Bob is a great example of how PR can work, and I would love to think that a few IC's will take on a few ideas and implement them in their own business to generate trust and new business. The trust that 3rd party endorsement brings not only makes closing a deal easier, it helps you keep those customers too.

 

WSI Internet Marketing working with Google - Saturday, June 27, 2009

WSi Internet Marketing have always had a close alliance with Google, but yesterday Google UK held a unique WSI training day at their offices in London. With over 60 Internet Consultants attending, the day covered SEO best practices, Advanced Adwords and Analytics, Ecommerce Conversion Strategies and the Science of Search.

Tracy Spence - WSI - Working with GoogleTracy Spence - Internet Marketing Consultant in Northampton, Northamptonshire said

"The Google training day was highly educational. WSI are a Google Adwords Approved company, and we are trained as Google Adwords Professionals, but this exclusive training has taken us to the next level, putting us well ahead of the game and setting us apart from the competition".

 

If you are interested in knowing more about how WSI can help you develop and grow your online business, contact Tracy on 01604 518121 or email tracy@totalwsinetsolutions.com

 

 

 

Landscape Gardener Found! - Friday, October 10, 2008

Channel 4's Property Ladder got their gardens sorted! Tracy Spence organised a trusted and reliable gardener from her contact base, the job on two stylish cottages in London was completed, Property Ladder are delighted and the TV show will be shown very soon!

For more information visit  www.APSGardenLandscaping.co.uk

 

 

Can you be found locally? - Friday, October 10, 2008

WSI have looked into various ways of marketing locally on the web, and for some companies there is a great way to get noticed! Ask us how...

 

Channel 4 contact WSI again! - Wednesday, August 06, 2008

Tracy, your local WSI Internet Consultant has formed an alliance with Channel 4 TV to help them source reliable tradesmen for various projects and TV programmes.

Each project requires a tradesman who will be willing to complete a job within a specific timescale at cost. In return, their website will be advertised on the Channel 4 website, and also on the relevant TV programme.

Currently Tracy is looking for a Landscape Gardener for the Channel 4 TV show "Property Ladder".

If you are interested in finding out more, please contact Tracy on info@TracySpence.com

Of course a website is necessary for a link on the Channel 4 website, but Tracy can help here!

 

Media Success for Global Mapping - Thursday, June 05, 2008

 

The Dynamic World, Global Mapping’s unique educational World Map looking at the natural phenomena that shape our World and the regions at risk through Global Warming has received both TV and Radio coverage from the BBC in the past 24 hours.  Collaborating with the local secondary school-Magdalan College School in Brackley-underlined the educational value of the map which along with the subject matter obviously makes for a good news story!  Both items are available through the BBC website, the TV can be found at  

http://www.bbc.co.uk/england/realmedia/southtoday/oxford/bb/oxford_16x9_bb.asx

the item starts at 08.25. 

The radio item can be found at

http://www.bbc.co.uk/radio/aod/oxford.shtml 

select the breakfast show (Shabina) and then fast forward the player to 1 hour 50 minutes into the show you will hear just after the start of the item. (These items only remain there for 24 hours so don’t hang around!)

You can find out more about the map itself here http://www.mapstop.co.uk/products.aspx?q=Dynamic+World&submit=Search
 

For more information about The Dynamic World please contact

Alan Smith
Managing Director
 
Global Mapping Ltd
Manor Road
Brackley
Northamptonshire
NN13 6EE
United Kingdom
 
Tel: 01280 840770
Fax: 01280 840816
Mobile: 07957 806497
Skype:alansmithglobalmapping

Website: www.globalmapping.uk.com

The website and their online Map Shop are currently both being optimised by WSI

 

 

Fencing & Gates fly past their Annual Sales Target! - Monday, May 05, 2008
www.fencing-and-gates.co.uk set themselves a high target for their ecommerce website! They knew they would have to invest and hoped they would get a return on their investment and made plans accordingly.
With Pay Per Click from WSI, www.fencing-and-gates.co.uk achieved their Annual Sales target very early! They were so impressed with the results, they doubled their marketing budget. WSI knew that Pay Per Click alone would not get the return F&G deserved, so with the assistance of the SEO services from their e-market place provider Plexus, a strategy was set in place that has quadrupled their investment so far!
 

WSI ASAP site found by Channel 4 - Monday, April 28, 2008
Channel 4's Property Ladder have been working on two Victorian Properties in West London, and needed the gardens paving and tidying up.
They began their search for a Contractor by using the web. They didn't have to look too far!
Channel 4 found  www.PrestigePaving.net which was launched late 2007. This website was created using the WSI ASAP system. A system designed to be speedily built (this one was built and launched in a day!) and suits the needs of a smaller budget perfectly.
An email was sent to Felix of Prestige Paving from Channel 4 and negotiations are underway.
Felix says "WSI are brilliant. they understand my business and are very quick and reliable. I would recommend them to anyone - and have done"

This just goes to prove the power of a good website! For more information on the WSI ASAP, click here.

 

Web Awards Nominee - Tuesday, June 05, 2007

Hundreds of websites were submitted for consideration for our second annual WSI Web Awards competition. To qualify as a finalist, each nominated website needed to examplifiy best practices in their individual web award category. The final nominated sites were then presented to our global network of Internet Consultants and WSI staff for voting.

Tracy Spence at WSI worked with her client Fencing and Gates to produce a website that was more than worthy of this prestigious award. Tracy is proud to have been nominated for the top 3 Best Industry Specific website for the building industry with www.Fencing-and-Gates.co.uk

 

BBC News

Minimize

Huntley to sue over prison attack
Soham killer Ian Huntley is to sue the Prison Service after his throat was slashed in an attack by a fellow inmate at a prison in County Durham.

Venables' identity must be secret
The new identity of Jon Venables, one of the killers of toddler James Bulger, must be kept secret because of a threat to his safety, a judge says.

Coroner raises rail safety fears
A coroner raises ongoing safety fears as an inquest jury blames a points failure for the 2002 Potters Bar train crash, in which seven died.

Pair forced six children to beg
A Romanian man and a woman are jailed for 30 months for forcing six children, the youngest aged two, to beg on London's streets.

Sex parties banned at London home
The High Court bans a man from staging sex parties and pole-dancing classes at the mansion he owns in central London.

Sisters detained over stab death
Two sisters from north Manchester are detained after one stabbed her boyfriend and the other let him bleed to death.

Fraud probe sergeant found dead
A West Yorkshire Police officer who was arrested over fraud allegations has been found dead at his home in Leeds.

Suspicious items force evacuation
Residents in a Wearside street are evacuated and Army experts are called after "suspicious items" are found at a house.

Attack accused face extradition
A lawyer representing five men accused of attacking a footballer outside a Crete nightclub says they could be extradited within a week.

Teenager's care move 'deplorable'
A High Court judge criticises a council for taking a severely disabled teenager away from his foster mother and putting him into a care home.

Fraud charges over £115m inquiry
A businessman investigated by City of London police looking into claims a gang cheated investors around the world is facing 30 charges of fraud.

Cleared Coghlan has 'no regrets'
A businessman who was cleared of murdering a friend in his Cheshire mansion says he does not regret his actions on the night of his death.

Phone call told of Scarlett death
The mother of British girl Scarlett Keeling tells a court she learned of her daughter's death in a phone call from the 15-year-old's boyfriend.

Police cleared of soldier attack
Two police officers have been cleared of assaulting a former soldier outside a bar in Wigan.

River rescue man dies in hospital
A man has died in hospital two days after he was pulled from a river in Suffolk, police say.

Boy's paintings snapped up at auction
An exhibition of paintings by a seven-year-old artist from Norfolk sells out, fetching about £150,000 in half an hour.

Mayor defends Asda mutant comment
A town mayor, who was caught on video calling shoppers at his local Asda 'mutants', defends his comments.

Turner leads GB Euro medal haul
Andy Turner leads Great Britain's medal haul on the fourth day of the European Championships as he takes gold in the 110m hurdles.

Anderson puts England in command
Birthday boy James Anderson produces a superb bowling display to put England on top in the first Test against Pakistan at Trent Bridge.

Ennis extends lead in heptathlon
Britain's Jessica Ennis takes a healthy lead after winning three of the first four events of the heptathlon at the European Championships in Barcelona.

Boris praises cycle hire scheme
London Mayor Boris Johnson has said the launch of the capital's new bike hire scheme is a "great day for cycling".

Child prodigy paintings sell out
Sought after paintings by seven-year-old prodigy Kieron Williamson have sold out within half an hour in an auction in north Norfolk.

Shock over vicar's marriage scam
Friends and colleagues of a vicar who carried out hundreds of sham marriages in St Leonards to bypass immigration law have talked about their shock and surprise at what happened.

Police force reveals £50m savings
Sussex Police has outlined its plan to save £50m from its budget over the next five years.

Symphony to celebrate Yorkshire
Hundreds of amateur musicians have set the sights and sounds of Yorkshire to music.

Man dies in parasailing accident
The widow of an Essex man killed parasailing in Turkey has called for better safety at foreign resorts.

Churchill's false teeth auctioned
A partial set of false teeth made for Winston Churchill is auctioned in Norfolk.

Vicar guilty of sham wedding scam
While Rev Alex Brown conducted the sham weddings, it was Vladymyr Buchak who found the couples, Lewes Crown Court heard.

On your bike
The BBC's Jane Mower test-rides London's new hire bikes

In Pictures
Weston-super-Mare's Sand Sculpture Festival.

'Miracle' drug
Father finds sick daughter's cure on internet

Mother's grief
Living with the effects of the Oxford heart surgery deaths

Vicar 'mystery'
Why did a clergyman conduct 360 sham marriages?

Odd auctions
X-rays, teeth and cat's ashes under the hammer
PrintPrint  
Privacy Statement | Terms Of Use | |
Copyright 2010 WSI Northampton, UK Built and Maintained by WSI.